Bachelor of Science in Marketing & Sales

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Program Overview

Have you been described as a “people person?” If you’re naturally outgoing and enjoy interacting with others, a career in sales and marketing might be a great fit for you. FNU offers a bachelor of science in marketing and sales that can help you hone the skills you’ll need to find a sales or marketing job after graduation.

Learning Outcomes

In the course of this 120 credit Bachelor of Science in Marking and Sales program, you’ll learn to understand the basic theories behind marketing and sales. You’ll learn to analyze and solve marketing problems and capitalize on opportunities as you prepare for a potentially lucrative career in this field.

Course Overview

Communications (9 Credits)

Credit HoursCourse CodeCourse Name
3ENC 1101English Composition I*
3ENC 1102English Composition II*
3SPC 1017Fundamentals of Oral Communication

Humanities (6 Credits)

Behavioral/Social Science (6 Credits)

Credit HoursCourse CodeCourse Name
3ECO 2013Principles of Macroeconomics

Natural Science (7 Credits includes 1 Lab)

Mathematics (7 Credits)

Credit HoursCourse CodeCourse Name
3MAC 1105College Algebra I*
4STA 2014Introduction to Statistics*

Computers (7 Credits)

Credit HoursCourse CodeCourse Name
4CGS 1030Introduction to Information Technology
3CGS 2511Spreadsheet Applications for Business*
SLS 1501College Study Skills

Lower Level Courses (19 Credits)

Credit HoursCourse CodeCourse Name
3ACG 2003Principles of Accounting l
1ACG 2003 LPrinciples of Accounting l Lab
3ECO 2023Principles of Microeconomics
3GEB 2430Ethics and Social Responsibility
3MAN 2021Principle of Business Management
3MAR 1011Principles of Marketing
3MKA 2021Salesmanship

Upper Level Courses (36 Credits)

Credit HoursCourse CodeCourse Name
3MAR 4830Product and Pricing strategies
3MAR 3156International Marketing
3MAR 3334Sales, Advertising, and Promotions
3MAR 3503Consumer Behavior
3MAR 4836Marketing Research*
3MAR 4203Marketing Channels & Logistics
3MAR 4231Retail Marketing
3MAR 4641Marketing Analytics*
3MAR 3700Digital Marketing
3MAN 3084Introduction to Social Media for Managers
3FIN 3403Corporate Finance

Capstone (3 Credits)

Credit HoursCourse CodeCourse Name
3MAR 4804Marketing Strategy Capstone Course

Electives (20 Credits)

Credit HoursCourse CodeCourse Name
3GEB 3213Business Communications
3MAN 3605Cross Cultural Management
3GEB 3373International Business
3MAN 3342Supervisory Skills
3MAN 4441Negotiation & Conflict Resolution
3MAR 4403Sales Management
3MAN 3504Operations Management
3MAR 3712Health Care Marketing
3MAR 3841Service Marketing
3MAR 4330Brand Marketing
3MAR 4713Tourism & Hospitality Marketing
3MAR 4941Marketing Internship
3MAR 3860Customer Relationship Marketing
3MAR 4661Entrepreneurial Marketing
3MAR 4701Mobile Marketing