Lower Level Courses (19 Credits)

Credit Hours Course Code Course Name
3 ACG 2003 Principles of Accounting l
1 ACG 2003 L Principles of Accounting l Lab
3 ECO 2023 Principles of Microeconomics
3 GEB 2430 Ethics and Social Responsibility
3 MAN 2021 Principle of Business Management
3 MAR 1011 Principles of Marketing
3 MKA 2021 Salesmanship

Upper Level Courses (36 Credits)

Credit Hours Course Code Course Name
3 MAR 4830 Product and Pricing strategies
3 MAR 3156 International Marketing
3 MAR 3334 Sales, Advertising, and Promotions
3 MAR 3503 Consumer Behavior
3 MAR 4836 Marketing Research*
3 MAR 4203 Marketing Channels & Logistics
3 MAR 4231 Retail Marketing
3 MAR 4641 Marketing Analytics*
3 MAR 3700 Digital Marketing
3 MAN 3084 Introduction to Social Media for Managers
3 FIN 3403 Corporate Finance

Capstone (3 Credits)

Credit Hours Course Code Course Name
3 MAR 4804 Marketing Strategy Capstone Course

Electives (20 Credits)

Credit Hours Course Code Course Name
3 GEB 3213 Business Communications
3 MAN 3605 Cross Cultural Management
3 GEB 3373 International Business
3 MAN 3342 Supervisory Skills
3 MAN 4441 Negotiation & Conflict Resolution
3 MAR 4403 Sales Management
3 MAN 3504 Operations Management
3 MAR 3712 Health Care Marketing
3 MAR 3841 Service Marketing
3 MAR 4330 Brand Marketing
3 MAR 4713 Tourism & Hospitality Marketing
3 MAR 4941 Marketing Internship
3 MAR 3860 Customer Relationship Marketing
3 MAR 4661 Entrepreneurial Marketing
3 MAR 4701 Mobile Marketing