Bachelor of Science in Marketing & Sales
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Bachelor of Science in Marketing & Sales
Program Overview
Have you been described as a “people person?” If you’re naturally outgoing and enjoy interacting with others, a career in sales and marketing might be a great fit for you. FNU offers a bachelor of science in marketing and sales that can help you hone the skills you’ll need to find a sales or marketing job after graduation.
Learning Outcomes
In the course of this 120 credit Bachelor of Science in Marketing and Sales program, you’ll learn to understand the basic theories behind marketing and sales. You’ll learn to analyze and solve marketing problems and capitalize on opportunities as you prepare for a potentially lucrative career in this field.
Course Overview
Communications (9 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | ENC 1101 | English Composition I* |
| 3 | ENC 1102 | English Composition II* |
| 3 | SPC 1017 | Fundamentals of Oral Communication |
Humanities (6 Credits)
Behavioral/Social Science (6 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | ECO 2013 | Principles of Macroeconomics |
Natural Science (7 Credits includes 1 Lab)
Mathematics (7 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | MAC 1105 | College Algebra I* |
| 4 | STA 2014 | Introduction to Statistics* |
Computers (7 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | CGS 1030 | Introduction to Information Technology |
| 3 | CGS 2511 | Spreadsheet Applications for Business* |
| 1 | SLS 1501 | College Study Skills |
Lower Level Courses (19 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | ACG 2003 | Principles of Accounting l |
| 1 | ACG 2003 L | Principles of Accounting l Lab |
| 3 | ECO 2023 | Principles of Microeconomics |
| 3 | GEB 2430 | Ethics and Social Responsibility |
| 3 | MAN 2021 | Principle of Business Management |
| 3 | MAR 1011 | Principles of Marketing |
| 3 | MKA 2021 | Salesmanship |
Upper Level Courses (36 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | MAR 4830 | Product and Pricing strategies |
| 3 | MAR 3156 | International Marketing |
| 3 | MAR 3334 | Sales, Advertising, and Promotions |
| 3 | MAR 3503 | Consumer Behavior |
| 3 | MAR 4836 | Marketing Research* |
| 3 | MAR 4203 | Marketing Channels & Logistics |
| 3 | MAR 4231 | Retail Marketing |
| 3 | MAR 4641 | Marketing Analytics* |
| 3 | MAR 3700 | Digital Marketing |
| 3 | MAN 3084 | Introduction to Social Media for Managers |
| 3 | FIN 3403 | Corporate Finance |
Capstone (3 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | MAR 4804 | Marketing Strategy Capstone Course |
Electives (20 Credits)
| Credit Hours | Course Code | Course Name |
|---|---|---|
| 3 | GEB 3213 | Business Communications |
| 3 | MAN 3605 | Cross Cultural Management |
| 3 | GEB 3373 | International Business |
| 3 | MAN 3342 | Supervisory Skills |
| 3 | MAN 4441 | Negotiation & Conflict Resolution |
| 3 | MAR 4403 | Sales Management |
| 3 | MAN 3504 | Operations Management |
| 3 | MAR 3712 | Health Care Marketing |
| 3 | MAR 3841 | Service Marketing |
| 3 | MAR 4330 | Brand Marketing |
| 3 | MAR 4713 | Tourism & Hospitality Marketing |
| 3 | MAR 4941 | Marketing Internship |
| 3 | MAR 3860 | Customer Relationship Marketing |
| 3 | MAR 4661 | Entrepreneurial Marketing |
| 3 | MAR 4701 | Mobile Marketing |
